A lot has been spoken about Congress’s recent social media rise, particularly the shift in tone, language and promptness of Rahul Gandhi’s tweets. Many are hailing Gandhi as a rising social media star, courtesy his witty tweets and sharp attacks in recent times. While it’s true that popularity on Twitter or any other social media site doesn’t guarantee electoral success. But it’s definitely a good start for a party and a leader of which obituaries were written even until few months ago. Not only has Gandhi and the Congress being able to bring about a significant change in their social media strategy. They’ve also been able to capture the narrative in the digital space which was until recently being dominated by the ruling Bharatiya Janata Party.