How to write a blog post that brings readers and makes sales?


1. Keyword Phrase

The biggest part of learning how to write a blog, is learning to write exactly what your readers want. You find that out through keyword research, and you deliver it through keyword optimization.

So choose a topic and then pick a keyword phrase that best suits your topic. Or choose a keyword phrase, and create content around it.

You won’t always find a great keyword phrase to match the topic you want to blog about. That’s okay. Your readers will appreciate a few off-the-wall posts that are written more for “visitor optimization” than search engine optimization. ?

I chose a longtail keyword phrase for this blog post: “how to write a blog”

2. Title

The title of your blog post is incredibly important. Arguably one of the most important elements of the entire post. The post title also becomes the page title (meaning it is used in the Title Tag and shows up in the Title Bar of the browser window). It also becomes the Anchor Text for the hyperlink in the search results – meaning this is what people will see and read when they are deciding which result to click on. And whammy #3 – your post title becomes the Anchor Text for all of the inbound links pointing to this post that are created automatically through your blog.

Your title needs to be interesting and engaging. It has a big job – it compels people to click through and start reading. Two things go into a really great title: a keyword phrase, and a little copywriting skill.

If you happen to create a really long title for your blog post, consider editing the permalink. You might use a shorter version of the title, that still includes your keyword phrase. Here is an example from the blog post you are reading now:

Speaking of permalinks, if you want your post links to look as nice as mine see: Smart Permalink Structure. And here’s a bonus tip for you – that permalink structure allows me to use shortened versions of the URL on sites like Twitter.

3. Image

Images engage your reader, break up long boring text, illustrate points – and they can also be used to draw the eye in specific directions.

Since my topic is “how to write a blog post” I simply used screenshots, which can be very effective. Other options for images within your posts include:

Your own images/photos
Inexpensive stock photos

4. Content

I actually write the content last, after I have outlined the other 6 elements, and simply type in a placeholder to start. But once I have my blog post outlined I sit down to flesh out the content. I often do this in outline format as well, and then go back to flesh out each point into a paragraph or so.

5. Call-to-Action

This element ranks right up there with the Post Title as one of the most important things you can include in your blog post. The call-to-action lets your reader know exactly what they should do next, and why.

Ask yourself: why am I writing this post? Why are they reading this post? What ONE action do I most want them to take after they read my post? (Never assume it’s obvious.)

Don’t leave your reader hanging. You owe it to them to lead them to the next best click. See: Using a Call To Action

6. Signature

A signature serves two purposes. First, it tells your readers who you are and that you care enough to identify yourself and sign off appropriately.

You can do this via plain text, or you can create a signature image like the one that I use. There are free signature makers around the web, or you can sign a piece of paper and scan it into your computer.

Oh, and the second purpose – it is a nice thing to have above a P.S. ?

See: Dear Mystery Blogger (It might be YOU!)

7. PS

You see it at the end of long sales letters. You see it in email marketing. Start using it in your blog posts, too! This is one last chance to make an important point, or share an important link. It is best used for supporting your call-to-action.

Readers who scan your blog posts will catch the title, the images, the sub-headlines, the bullet points and the PS. Use it wisely!

Bonus: The 8th Element

Once I have my blog post written, but before I publish it, there’s one more thing that I add to top it off.


I like to link back to posts in my archive wherever relevant, both for internal links (SEO) and for the readers reference. This helps to keep your archived blog posts fresh, and connects similar discussions.

I also link out to other blog posts on the same topic, written by other bloggers. This creates a pingback or a trackback on their blog, usually in the comments area of the post I link to, and is also good for both of the same reasons.

For the best results, link to blog posts that rank well for your keyword phrase – or better yet, a similar more competitive keyword phrase. That way you can benefit from having a link on this high-traffic blog post that is related to the topic of your own blog post.

You can check that post to see if other trackbacks appear before you decide to link to it. Some bloggers don’t allow them, or don’t have a theme that shows them.

Of course, is the blog post is really great – you might want to share it with your readers anyway…


standout blogger

Saving Money Around the Home
Many people find themselves having financial troubles at least once in their lifetime. Sometimes these things just cannot be helped, emergencies happen that have to be dealt with right away and you will find that you are a bit strapped for cash. There are a lot of things that you can do if you need to get a little extra cash to help you get by until you can get caught up on everything that has fallen behind.
From borrowing money from a friend or family member to having a garage sale of some of your old junk that you no longer need, you will find that some ways can be harder to do than others. INSTALLMENT LOANS are a good way to help you get by. The application process is quite easy and takes only a few minutes to process.
Having your lights go out from lack of payment can be a huge problem. You will lose everything in your freezer and refrigerator. Sometimes the prices on your bill just seem to keep going up every month and it can be difficult to keep up with it all. However, there ARE THINGS THAT YOU CAN DO AROUND THE HOME that are quick and easy to do and will help you save a lot of money on your power bill.
Some power companies will have a nighttime rate that is cheaper than during the day. If you have one of those companies then you want to try taking advantage of this and running major appliances at night rather than the daytime. You will also want to make sure that any electrical appliance or device that you are not currently using is unplugged from the outlet. Keeping your television turned off unless you are actually watching something will help as well.
Sometimes it can be difficult to SAVE MONEY, but when it comes down to keeping your home running smoothly you will find that you are willing to do just about anything it takes to make it happen. There are so many small things that you can in your daily life that can easily help you save money. One of the biggest ones is to make a shopping list before you head out to the store. Be sure that get only what is on the list and nothing else. If you run off to the store unprepared you will find that you simply start throwing things in the cart and spend a lot more money than what you had intended to do.
Try fixing worn out clothing instead of running out and buying new stuff every time something happens to your clothes. This will save you a huge chunk of change in the future. A lot of people like to go out to restaurants and fast food places, but this leads to spending a lot of money that you could be spending on real food at the store and would last you a lot longer. Try to avoid going out to eat and make a meal at home instead. This will be healthier for both your family and your budget.